Our guide to the best real estate marketing companies to enhance your branding and expertly market you, your team and your listings in 2024.
Vetted by HousingWire | Our editors independently review the products we recommend. When you buy through our links, we may earn a commission.
Real estate marketing isn’t just about posting a few property listings and hoping for the best. It’s a multifaceted strategy that encompasses branding, lead generation, social media management, content creation and more. The most successful real estate agents aren’t always the ones with the most experience — but rather those who know how to leverage the best real estate marketing companies and digital tools for their success.
Ahead, we list the best real estate marketing companies to help you grow your business. We examined factors like pricing, features, support and customer reviews. Whether you’re looking to build a custom website, launch effective email campaigns, enhance your social media presence or manage your client communications more effectively, these real estate marketing companies can help you do it.
From $189/month
Jump to Details ↓
Visit Market Leader
From $399 + $99/month
Jump to Details ↓
Visit Agent Image
From $59/month; $249/month for teams up to 10 members
Jump to Details ↓
Visit LabCoat Agents
From $54/month; $540/year
Jump to Details ↓
Visit Coffee & Contracts
From $299/month
Jump to Details ↓
Visit RealGeeks
From $49.95/month plus $249.95 setup fee
Jump to Details ↓
Visit iNCOM
From $0.82/postcard
Jump to Details ↓
Visit Wise Pelican
From $500 per month
Jump to Details ↓
Visit Luxury Presence
From $189/month
Jump to Details ↓
Visit Market Leader
From $399 + $99/month
Jump to Details ↓
Visit Agent Image
From $59/month; $249/month for teams up to 10 members
Jump to Details ↓
Visit LabCoat Agents
From $54/month; $540/year
Jump to Details ↓
Visit Coffee & Contracts
From $299/month
Jump to Details ↓
Visit RealGeeks
From $49.95/month plus $249.95 setup fee
Jump to Details ↓
Visit iNCOM
From $0.82/postcard
Jump to Details ↓
Visit Wise Pelican
From $500 per month
Jump to Details ↓
Visit Luxury Presence
If you’re looking for a comprehensive real estate marketing solution with an emphasis on automation, Market Leader should be on your radar. This all-in-one hub for real estate marketing helps you create a fully customizable, branded website that’s optimized for lead generation, complete with landing pages, search engine optimization (SEO) and internet data exchange (IDX) capability to display MLS listings on your website.
What sets Market Leader apart, however, are its lead packages. Subscribers pay a flat rate for a specified number of exclusive leads. Rather than pushing leads to multiple agents at once, Market Leader pairs potential buyers with the best-suited agent for them, eliminating the competitive mad dash for a lead’s attention.
Let’s also not forget Market Leader’s sophisticated customer relationship management (CRM) system. Agents can automate email drip campaigns, set up paid ads on social media, and order print marketing materials — all from one single platform. Market Leader subscribers can access original monthly newsletters that can be repurposed as your own. Finally, the Market Leader app delivers real-time contact management notifications directly to your phone.
Agent Image offers a concierge-style service and builds websites from scratch. Their most customized, fully supported website options are expensive — but not more expensive than hiring a design agency or a local web designer. The best part is that they’re designed by and for real estate professionals, so they understand the unique needs of agents, teams and brokers.
In addition to providing beautiful websites, Agent Image offers additional marketing services that help boost your online visibility and get more leads. Search Engine Optimization (SEO) increases relevant website traffic and helps generate high-interest leads. Pay-per-click (PPC) advertising allows you to create marketing campaigns targeting different audience segments. With this option, you only pay for leads that click through and engage with your website.
Here is an example of a custom-designed Agent Image website from Real Trends Award Winner Dolly Lenz.
Get expert advice, independent reviews and product recommendations from our editorial team of experienced real estate agents, brokers and coaches.
Known for its humble beginnings as a Facebook group for real estate agents (which quickly grew to one of the largest online watering holes for real estate industry professionals), LabCoat Agents (LCA) understands the unique marketing needs of real estate agents.
LCA has taken the concept of DIY design platforms like Canva and infused it with real estate-specific marketing expertise — resulting in eye-catching templates that help any real estate agent prepare for open houses, create custom signage, print business cards and more.
The LCA website now offers a vast collection of real estate templates, scripts and design assets to help you communicate effectively with potential clients. Whether you’re creating listing presentations, invitations or online ads, LabCoat Agents provides the designs you need to make a splash on Facebook, Instagram and in real life.
If you’ve ever wished that someone would create a ready-to-use social media roadmap for you (at the fraction of a cost of a creative director’s salary), then Coffee & Contracts is the membership for you. Signing up for the Coffee & Contracts dashboard gives agents unlimited access to templates, content calendars and strategies to help you excel in your social media marketing efforts.
Founded by Florida-based real estate agent Haley Ingram, who recognized the struggles of fellow agents with their social media content, Coffee & Contracts is tailored specifically for real estate agents and brokers, and provides ready-made, beautifully designed, and relevant social media posts for all major platforms, including Instagram, Facebook, Twitter and TikTok.
The site also offers video templates for various platforms, a database of content categorized by type, and a wealth of marketing collateral. Interested subscribers can join the waiting list to access the database of resources, along with exclusive discounts.
Luxury Presence specializes in creating personalized real estate websites that exude sophistication and elegance — for a variety of budgets. Luxury Presence’s in-house design library boasts customizable website design templates, and agents can also work one-on-one with a designer to customize their site for an additional cost. The design templates are the foundation of captivating websites that prioritize lead generation through SEO tools and MLS integrations.
With features like landing pages, pop-ups, and lead capture forms, choosing the right templates can help optimize your online brand and presence while also converting leads. Oahu-based real estate agent Kinga Mills used a Luxury Presence template to create her stunning, IDX-enabled real estate website.
Beyond websites, Luxury Presence offers a real estate marketing agency and delivers services like branding, content creation and social media marketing. Its analytics help you track the effectiveness of your marketing efforts, ensuring you make data-driven decisions. If you aim to establish a brand that utilizes strategic branding and handles all things digital, Luxury Presence should be on your radar.
Imagine a real estate marketing company that works like a well-oiled machine, where Facebook and Google ads direct potential clients to your website to be captured as leads and sent directly to your CRM. That’s RealGeeks – a lead generation powerhouse designed to help real estate agents manage leads at scale.
The RealGeeks ecosystem revolves around your IDX-connected website equipped with lead-capture landing pages and seamless marketing automation. RealGeeks focuses on driving traffic to your site through paid ads on social media platforms.
While RealGeeks does offer a robust CRM and email marketing, the primary value here is the unbeatable lead generation capabilities. If you’re looking to supercharge your lead generation efforts and drive more traffic to your website, RealGeeks is a top choice.
iNCOM is a top-rated real estate marketing company that stands out for its affordability and robust website search engine optimization (SEO) tools. iNCOM helps real estate agents enhance visibility through customized websites and landing pages, and even provides light analytics to help you better understand your audience.
While iNCOM doesn’t require long-term contracts, setting up your iNCOM account may take some time. Online training videos are available. Unfortunately online marketing is a separate feature from website design. Live support is available during business hours.
Recommended for growing offices and agents with limited marketing resources who rely primarily on social media-focused lead generation, iNCOM is lauded by users for its effectiveness. However, users also report a few occasional glitches, such as issues with automatic renewals.
Overall, iNCOM is highly recommended for website design and online marketing in the real estate industry, with room for improvement in CRM reporting, customer service and user experience (UX).
While digital marketing is essential in today’s real estate industry, traditional methods like direct mail can still yield impressive results when done right. Wise Pelican specializes in direct mail marketing for real estate professionals, most notably emphasizing the almost-forgotten art of the real estate postcard.
Wise Pelican offers a range of direct mail marketing materials, from open house flyers to farming postcards to FSBO letters. The company provides customizable templates as well as the option to upload your own designs. Custom mailing lists can be created by drawing a polygon on an area map or based upon a specified radius around an address.
Direct mail can be an effective way to target specific geographic areas or demographics, and Wise Pelican simplifies the process for real estate agents looking to tap into this old-school, time-tested marketing channel.
In the fast-paced world of real estate, partnering with the right marketing company or agency can be a game-changer. The above real estate marketing companies offer an array of marketing solutions for real estate professionals, allowing you to concentrate on nurturing relationships with clients and closing deals.
Remember: Each of the real estate marketing agencies and companies we’ve reviewed here offers unique strengths, whether you’re looking for comprehensive marketing solutions, content generation, lead generation or specialized design templates.
Before you decide on which marketing company to choose, take some time to consider your goals and define the results you’d want to see for a successful real estate marketing initiative, campaign or overall strategy.
Remember that the effectiveness of any marketing strategy depends on your specific needs, goals and target audience.
Take the time to assess your marketing needs, budget, and long-term objectives. Then, make a list of the top marketing companies to find the right partner for you. If possible, set introductory calls with each marketing firm and spend time comparing the pros and cons. Communicate in advance that you are evaluating a few different options, and once you think you have your marketing team assembled, sign up for a monthly subscription or pay for the company’s services.
The type of marketing that works is the type that you commit to! Marketing can include anything from in-person networking to sending postcards to social media. Pick one or two types of activities that you enjoy – whether it be writing, design, talking on camera, taking beautiful photos – and use those skills to share your business with the world. Remember that consistency is key and you cannot expect instantaneous results.
In real estate, the traditional marketing mix — often known as the 4 P’s of marketing — includes:
Before you can market yourself successfully as a real estate agent, you need to understand your business. Identify your strengths, along with any areas that may need improvement. Here are some questions that can guide you in making an informed decision:
If this is your first time considering a real estate marketing company, it’s natural to wonder what to expect. Most importantly remember that specifics can vary from one provider to another — there is no one-size-fits-all marketing firm. However, there are certain fundamental features you should look for when working with a vendor of any kind, including:
No, they are not the same — though there is some overlap. Lead generation is a targeted strategy to attract potential clients by providing information or incentives. Marketing, on the other hand, is about building your brand, telling your story and creating awareness about the value you offer. Marketing can generate leads, but its primary purpose is to establish your reputation and trustworthiness. For example, a Facebook ad campaign offering a free home valuation is lead generation, but it becomes more effective when backed by strong branding and marketing efforts that make people familiar with your name and the quality of your services.
HousingWire is the destination for industry leaders and decision makers to stay informed and stay ahead of what’s going on in the U.S. housing industry.
To determine which real estate marketing companies are best for industry professionals, the Vetted by HousingWire team of licensed agents and brokerage owners and marketers analyzed dozens of products and platforms. We’ve done the work so that you don’t have to, analyzing a wide sampling of reviews across social media, the Better Business Bureau (BBB) and online discussion forums.
We’ve been digging deep into the features, pros and cons of real estate marketing tools for agents, teams and brokers for years in our various roles. For this article, we evaluated each real estate marketing company based price, practicality, special features, ease of use, return on investment, client support, and customer reviews. We also reached out to agents we know and trust to get their feedback.
Your email address will not be published. Required fields are marked *
President Biden unveiled a plan to cap rent hikes at 5% for two years for landlords who manage 50 or more rental units.
Don’t have an account? Please Sign Up